ADVANCED SOCIAL MEDIA CLASS - Week #3

Advanced Social Media
Nackey Loeb School of Communication
January 19 – March 2, 2011

Remember: Social Media is hard work, takes time, and diligence to succeed!

Week #1: Selecting your preferred browser, tools, and setting up your online workspace
                Homework: Writing your 140 character bio

Week #2: Understanding Your Market, Research & Keywords
                Guest Speaker: Tony Santorsa, Case Study: PatriosPlus.net blog

Week #3 – Blogging – Guest Teacher: Whitney Tyson, Grow Socially

Blog on Website

·         Adds keywords to site

·         Improves SEO

·         Keeps your website updated

What to Write About

·         Company Announcements

·         Industry Updates

·         Future Events

·         Product Promotions

Get Your Staff Involved

·         Each has their own expertise/skills

·         Show the people behind the website & Allows participation

·         Adds variety & spreads workload

Add Photos [logos, personal or purchased images]

·         Gives more visual information

·         Lightens up your blog & Give for of an experience

Add Video

·         Give personality & live coverage

·         Offers more information

·         Shows off expertise & humanizes your business

Add Audio

·         Connect to Podcasts & add it to iTunes

·         People can listen to information while they work

·         Some people are better speakers than writers

Free Blog Sites

·         WordPress

·         Blogger

Affordable Online Photos

·         Stock.xchng

·         iStockPhoto

·         Take your own pictures

Merge your blog with your e-newsletter

Power Point Overview by Whitney Tyson, Grow Socially

CONTACT INFORMATION

Judi Window – judiwindow@gmail.com  - www.judiwindow.com
603-621-0638 (home/office) - 603-785-9981 (iPhone)