My (Current) Favorite Social Media Tools

JudiWindow Seminar 3rd Floor

St. Joseph Catholic Family Center - New Media Workshop

Facebook for the Fun of It

Promoting NH's Local Food Movement

Promoting local food movement presentation

View more presentations from judiwindow

Social Media Class: January 25 2012

Twitter Manners

Fox 4 DFW Roast of Social Media by ObserverDallas

http://www.youtube.com/watch?v=O8g3AFnT_Hk&feature=player_embedded

Social Media Class: January 18, 2012

Social Media Class: January 11, 2012

Teacher: Judi Window
Nackey Loeb School of Communications

Week 1: Getting Started

• Who are you & how does SM fit into your life & business plan?
• Choosing your SM tools and outlining how they interact within your current business structure.

ADVANCED SOCIAL MEDIA CLASS - Week #2

Leveraging Social Media

Remember: Social Media is hard work, takes time, and diligence to succeed!

What do you want to accomplish?

What do you want to measure and why?

·         ROI =  Accounting Term [Return on Investment]

·         SEO = Website Enhancement [Search Engine Optimization]

I personally choose to measure: My Goals & Strategic Plan

UNDERSTANDING YOUR MARKET

·         Keywords – Is there a market for your product/service? If so, what are the keyworkds used to describe & find your market?

·         Traffic – Even if you have a great product, if nobody walks through the door, you’ll never succeed.

·         Conversion – How many people are taking the action we want them to take when viewing our “stuff”. Passive to Active.

·         Product – The market will tell you what they want to buy. Don’t assume you know what they want to buy. [Are you a store selling others products or do you have your own products?]

WHAT IS A MARKET?

·         Market -- “A community of people who share a common interest in a particular subject or activity”

·         Market Niche – a subset of a market relating to a specific topic

·         Micro Niche – a niche within a niche

·         Niche & Micro Niche = Better Ranking because there is less competition and people searches are usually more specific.

RESEARCH YOUR MARKET & KEYWORDS

·         Use your extended tool bar search

·         Facebook & Twitter

·         Quintura

·         SEOBOOK and other tools

TRAFFIC & COMPETITION

·         Traffic Estimates

1.    Exact Match

2.    Phrase March

3.    Broad Match

·         Use Google AdWords to take a look at the stats

 

CONTACT INFORMATION

Judi Window – judiwindow@gmail.com  - www.judiwindow.com
603-621-0638 (home/office) - 603-785-9981 (iPhone)

Library of Reference & Reading Materials: http://www.diigo.com/user/judiwindow


Advanced Social Media
Nackey Loeb School of Communication
January 19 – February 23, 2011

ADVANCED SOCIAL MEDIA CLASS - Week #1

Setting Expectations

Remember: Social Media is hard work, takes time, and diligence to succeed!

·         My preference is Firefox [www.mozilla.com]

o   Learn how to make your browser work for you

o   Google “HOW TO USE [your browser]”… your ad-ons, tools, accounts….

o   Veraciously read, watch, apply as much info as you can in one week

o   Use RSS feeder and/or your Diigo library to assemble your research

o   Also read through my Diigo library. I’ll be adding you to our “Advanced Social Media Class” group. You will receive email messages with links to new information/research, etc. that may be of interest to the class.

·         Ad-Ons: Tool Bars & Extensions

o   Diigo

o   RSS Feed

o   Twitter

·         Ad-Ons: Search Tools

o   Google (or your preference)

o   Wikipedia

o   Twitter

o   YouTube

o   Others that you commonly utilize

Set up your accounts—If you don’t already have them

·         RSS Reader (Google Reader)

·         Twitter

·         Facebook

·         Blog

·         YouTube

CONTACT INFORMATION

Judi Window – judiwindow@gmail.com  - www.judiwindow.com
603-621-0638 (home/office) - 603-785-9981 (iPhone)

Library of Reference & Reading Materials: http://www.diigo.com/user/judiwindow

Advanced Social Media
Nackey Loeb School of Communication
January 19 – February 23, 2011

Using Social Media to Spread the Gospel

This is not my "usual" social workshop audience. Normally my workshops include business professionals, students, and those interested in social media for personal profit. I was so excited when Karen from St. Joseph's Catholic Family Ministry (via St. Marie's Parish in Manchester NH) called to ask if I was available to talk to them about incorporating social media in their new/growing ministry.

As some already know, in my "real" life I work for a non-profit company called Granite State Ambassadors, that I founded along with Peter Morgan and my good friend and 15-year-long training partner Bill Petersen. Over the past 4 years Bill has been transitioning from University Dean to Pastor... now known as @PastorBillP (in Twitterville) is the Pastor for the Faith Lutheran Church in East Hartford CT. To say "I miss him" is an understatement. He was my sounding board, my rock, my mentor. So when I reached out to him and asked him to join me for this workshop to use his experience as a case study for us, I was thrilled that his answer was yes!

I've cataloged (tagged) a list of reading materials, how to videos, and the actual Power Point (in 7 parts) I used for this workshop at:  http://www.delicious.com/judiwindow/stjoes11162010 for your research and reading pleasure. Please let me know if you have any questions or if I could help you and/or your organization with social media. [More pics from the workshop.]

I'd like to give a special shout out to my friends and colleagues at Nackey Loeb School of Communication for recommending me to Karen for this specialized workshop. I will be teaching 2 "Facebook for the Fun of It" workshops in March 2011 and a full-length (6-week) class on Advanced Social Media in January/February 2011 at the Lobe School in Manchester NH.

Brooms, Telephones, and Email

As I prepare for an advanced social media class this winter. I've been thinking a lot about questions I've answered over the past several classes. One being who should take charge of "social media" within an organization.

In reading the article "Does social media belong in PR or marketing division?" from iMedia Connection (a daily publication I choose to have delivered to my email box every morning) I find I want to answer the question with a question: "Does the telephone belong in PR or marketing divisions?" Sounds silly. Social Media is a tool, just like brooms, telephones, and email. In most companies every department who needs the tools should have access to them. Why limit your thinking about social media? Keep your mind open to the concept that social media is a tool to access the hearts and minds of those you wish to communicate with... like your telephone. Imagine your grandparents having the same discussions when telephones were first brought into the workplace. One phone, one desk, one person.... we've come a long way baby! Each member of your team, whether janitorial, sales, marketing, or senior management have reasons to utilize social media tools.

This reminds me of a tour I attended with Granite State Ambassadors to the Best Western Executive Court Inn when they first opened in 1999. As information specialists who staff visitor centers in New Hampshire, "GSAs" are fortunate to take insider tours of locations so we can help guests traveling to NH. What stands out from this particular tour (taken over 10 years ago!) is the encounter with the laundry lady. She brought us down into her domain deep into the hotel's bowels. There she talked about how much laundry she did each day while folding sheets. For some reason she went off on a tangent about how she takes lipstick stains out of sheets... FASCINATING... not only the process (which I don't remember) but the fact that she takes the time and pride to do that.... From that moment on, I've sent hundreds of people to that hotel confident that they will have sparkling clean sheets.... Now Tweet, Blog, Facebook that "Marketing Department"!

What Are We So Scared Of?

People are scared.
People are scared of other people.
People are scared of the future.
People are scared of technology.

Why? I don't know. -- But becoming comfortable with change is an important first step in the future of eBuiness. This video will be a great opening for a workshop.


http://www.youtube.com/user/alcasish

Technology is a good thing. It is all around us, used every day, all day, for good and tangible reasons. When teaching introductory classes to social media, one of my most asked questions is "Does my business have to "do" social media? It is so time consuming" Nope, you do not have to. But living here on earth, we find the plant has recently grown a "central nervous system" that you (and your business) belong to. Be active or be passive, it's your call. Where do you want to reside on the DIKW pyramid?


A Smarter Planet

Thanks to my Google Reader and ReadWriteWeb for pointing me in the direction of these two interesting videos. I will find a good place for them in social media my workshop presentations.