Leveraging Social Media
Remember: Social Media is hard work, takes time, and diligence to succeed!
What do you want to accomplish?
What do you want to measure and why?
· ROI = Accounting Term [Return on Investment]
· SEO = Website Enhancement [Search Engine Optimization]
I personally choose to measure: My Goals & Strategic Plan
UNDERSTANDING YOUR MARKET
· Keywords – Is there a market for your product/service? If so, what are the keyworkds used to describe & find your market?
· Traffic – Even if you have a great product, if nobody walks through the door, you’ll never succeed.
· Conversion – How many people are taking the action we want them to take when viewing our “stuff”. Passive to Active.
· Product – The market will tell you what they want to buy. Don’t assume you know what they want to buy. [Are you a store selling others products or do you have your own products?]
WHAT IS A MARKET?
· Market -- “A community of people who share a common interest in a particular subject or activity”
· Market Niche – a subset of a market relating to a specific topic
· Micro Niche – a niche within a niche
· Niche & Micro Niche = Better Ranking because there is less competition and people searches are usually more specific.
RESEARCH YOUR MARKET & KEYWORDS
· Use your extended tool bar search
· Facebook & Twitter
· Quintura
· SEOBOOK and other tools
TRAFFIC & COMPETITION
· Traffic Estimates
1. Exact Match
2. Phrase March
3. Broad Match
· Use Google AdWords to take a look at the stats
CONTACT INFORMATION
Judi Window – judiwindow@gmail.com - www.judiwindow.com
603-621-0638 (home/office) - 603-785-9981 (iPhone)
603-621-0638 (home/office) - 603-785-9981 (iPhone)
Advanced Social Media
Nackey Loeb School of Communication
January 19 – February 23, 2011
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